SEO Services for Small Business
The importance of SEO for small businesses
Small business are often find themselves competing with each-other. How to make your business known in front of the competition of the big national and global brands? Some advertising inserts or business cards can not suffice. Although the means of marketing as the presence in various events (forum, exhibition, etc …) can develop the notoriety of a very small company, the web is essential. SEO offer powerful ways to sustain your business visibility by allowing your digital media to be put in front of millions of potential clients.
The canvas is the best showcase for all companies. Whether it is a small business, an SME or a franchise, the web is an ideal way to become known. By a website, the user has visibility of the offer of products or services, prices, information about the company, reputation. For it to be visible, the website must be referenced, otherwise it will fall to the bottom of the oubliettes of Google. This is not the purpose of creating a website.
Being referenced is first and foremost having a website optimized for SEO. Its architecture must be optimal, just like its texts, its images, its internal and external links. Connected to social media accounts, the website is ready to take its place among the best results of search engines. Here comes into play the type of SEO that we choose. A paid search (SEA) is expensive but places the website on the first page. Natural referencing (SEO) is less expensive but takes time to reach the first search results. In any case, the visibility reached is optimal.
An indisputable conversion rate
The presence on the web is essential today. Without this, it’s difficult to create a client portfolio. Everyone is on the web, looking for businesses or stores offering cheaper products and services. These are not simple flyers that will be enough to bring hundreds of consumers. The live conversion rate is much lower than the one offered by the web. This showcase open to the world is a website optimizes sales, contacts, requests for quotes.
The conversion rate represents the number of actions in relation to the number of visitors. If 10 visits generate 5 quote requests, 2 purchases and 1 email, the conversion rate is good. If conversely, 10 customers visit a shop, 8 come out and 1 request the price of an item, the conversion rate is very unsatisfactory. A website referenced in SEO or SEA optimizes this conversion rate. It allows to sell more easily, to create contact with the public. This also depends on e-reputation, essential to attract visitors to convert their visit to e-mail, quote request or direct purchase.
October 20, 2017